About

b. 1986, HK.

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CLIENTS :

Vision Fly Equipment
Loop

Tairyo Rods
Captain Magazine
Moby Dick Content
+ more


 

We know the angler takes fishing with him on and off the water.

Fishing isn’t just about catching fish - its the pursuit to master a craft. It’s that perpetual desire to learn and improve. The elaborate preparation the night before, the endless forum scrolling, the satellite reconnaissance; the weather forecast scrutiny. That’s just who we are.

Grift Co. is a new project, aiming to provide passionate anglers with entertaining and educational content.

Grift Co. is the passion project of Will Davis, an award winning product designer with an insatiable need to create. The brand and project has prospered and developed into a collaborative and creative outlet for Will and his close angling colleagues.

Grift Co. is open to any offers to collaborate with other anglers and companies. Please use the contact button below.